Located in southern Sweden, Jönköping boasts a unique and tranquil setting that few cities can match. With three lakes, including Vättern – the second largest lake in Sweden and sixth largest in Europe – plus woodland and picturesque old towns, the landscape is truly enchanting. Home to a total population of 100,579 in its urban area, Jönköping is one of the largest cities in Sweden and ranks among the country's top ten. With a rich history, stunning natural scenery, and practical location between Stockholm in the North-East and Göteborg in the West, Jönköping is a hidden gem worth exploring.

Here are some of the top places to visit:

• The Match Museum: As the home of the world's first safety match factory, the Match Museum is a must-visit attraction. Known as "Tändsticksmuseet" in Swedish, it is one of only three museums in the world dedicated to matches.
• The Habo Church: Located approximately 15 km north of Jönköping, the Habo Church is a stunning wooden structure that follows the basilica style. With a high nave and two lower-side aisles, it's a beautiful place to visit.
• The Jönköping County Museum: This museum is an excellent resource for anyone interested in the history and traditions of the county. With exhibits on art and archaeology dating back to the Stone Age, there's something for everyone.
• Rosenlunds Rosarium: With its stunning rose gardens, Rosenlunds Rosarium is a romantic destination that's perfect for couples. Located just 3 km east of the city center, it's within walking distance of the beautiful Vätterstrand beach.
• Dumme Mosse Nature Reserve: Nature lovers will appreciate the Dumme Mosse Nature Reserve, which offers 3,000 hectares of untouched moorlands. Located 10 km west of the city, it's a great place to relax and appreciate the beauty of nature.
• Sofiakyrkan: Located in the charming Väster neighborhood, Sofiakyrkan is one of the most beautiful churches in the region. With pedestrian streets lined with shops, restaurants, bars, and hotels, it's a great place to spend an afternoon.